LinkedIn advertising for B2B

Put your brand in front of the people who sign off.

LinkedIn lets you target by job title, seniority, industry and company — the people who make B2B buying decisions. We build campaigns that earn their attention, capture leads with pre-filled forms and send them straight to your sales team.

Get a free LinkedIn ads plan See what’s included
Built for
  • B2B manufacturers and suppliers
  • Technology and professional services
  • Companies selling to large accounts
The problem we solve

B2B buyers are hard to reach. And easy to waste money on.

LinkedIn clicks cost more than other platforms. Without precise targeting, valuable offers and good creative, budgets disappear on people who will never buy.

  1. 01 · The problem

    Expensive and unfocused

    • Broad targeting reaching the wrong roles
    • Generic ads that decision-makers ignore
    • Leads that never reach sales properly
  2. 02 · Our strategy

    Precise, valuable, connected

    We target the exact roles and companies you sell to, lead with useful content and offers, and connect every lead to your CRM and sales follow-up.

  3. 03 · The outcome

    Conversations with buyers

    Leads from the right companies and roles, a pipeline your sales team can work and brand awareness among the accounts that matter.

What we deliver

B2B campaigns built for long sales cycles

From first impression to booked meeting, across the whole buying committee.

Audience & Account Targeting

Reaches the right people by role, seniority, industry, company size or a list of named accounts.

  • Job title & seniority
  • Industry & company size
  • Matched account lists
  • Retargeting

Lead Gen Form Campaigns

Captures leads with forms pre-filled from LinkedIn profiles, so it takes seconds to respond.

  • Lead gen forms
  • Qualifying questions
  • CRM integration
  • Instant follow-up

Thought-leadership Ads

Promotes your expertise and founders’ posts to build trust before the sales call.

  • Thought leader ads
  • Document ads
  • Video ads
  • Event promotion

Account-based Marketing

Runs focused campaigns at your most valuable target companies and their buying committees.

  • Target account lists
  • Personalised messaging
  • Account engagement tracking
  • Sales alignment

B2B Creative & Offers

Creates offers and ads that busy professionals actually stop for.

  • Guides & reports
  • Webinar offers
  • Ad copy & design
  • Conversation ads

Pipeline Reporting

Tracks leads through to meetings and opportunities, not just clicks.

  • Insight tag setup
  • Lead-to-meeting tracking
  • Account reports
  • Monthly review
Why Name2Brands

LinkedIn run like a sales channel

B2B leads only matter if they become meetings. We plan campaigns with your sales team and measure them by pipeline.

The typical approach
  1. Plan
  2. Launch
  3. Report

One straight line. By the time the report lands, the budget is spent.

How we work
Repeat 1Research 2Strategy 3Execute 4Measure 5Optimise

A loop, every month. Each cycle starts from what the last one proved.

  1. 01

    Value-first offers

    Decision-makers respond to useful insight, not hard sells. We build offers worth their time.

  2. 02

    Aligned with sales

    We agree target accounts and lead criteria with your sales team, and review lead quality together.

  3. 03

    Budget discipline

    LinkedIn is costly, so we test small, prove what works and only then scale.

  4. 04

    Founders amplified

    We combine ads with your leaders’ own posts, which LinkedIn audiences trust most.

Proof

Brands that stay with us

70+
brands served across India
5+
years of digital marketing
3+
year client retainerships
2000+
leads generated for clients
Working with Name2Brands has been nothing short of exceptional! As the CEO of my own startup, I was seeking a digital marketing agency that not only understood my vision but also had the expertise to bring it to life in the digital realm.
Abhishek BahetiFounder, Watchout Wearables
  • PayU
  • JPM
  • VEGH
  • Miniso
  • Neeva
  • Felder
  • Zee
  • Mahindra
  • ICICI
  • Hammer
  • Godlove
  • Acnecyn
  • GE
  • Genetix
  • Speedair
  • T-Series
  • JNC
  • Tutor
  • Soul
  • Dreamwingz
  • MMF
  • Watchout Wearables
  • GMAA
  • Sheo Media
How it works

What happens after you say yes

Four clear stages, one named point of contact, and no guesswork about what comes next.

  1. 01Week 1

    Define

    Target roles, industries and accounts, plus what a qualified lead means for your team.

  2. 02Week 2

    Create

    Offers, ads, lead forms and CRM connection built and approved.

  3. 03Week 3

    Launch

    Campaigns go live with tight budgets while we learn what resonates.

  4. 04Every month

    Scale

    Winning audiences and creative get more budget; meetings and pipeline are reported.

Your next step

Ready to reach the people who make the decision?

Tell us who you sell to. We’ll size the audience on LinkedIn and suggest an offer that would get their attention.

Get my LinkedIn plan

Prefer to talk? Call +91-9198166345

FAQs

LinkedIn ads, answered

For B2B companies with valuable deals, usually yes. Clicks cost more, but the precision means you reach buyers other platforms can’t target as accurately.

LinkedIn needs a meaningful budget to learn from. We recommend a starting amount based on your audience size and goals. Our fee is separate from ad spend.

Yes. You can upload a list of target companies or contacts and reach people at those accounts directly.

Leads can arrive in the first weeks. Because B2B sales cycles are long, pipeline and revenue impact are best judged over a few months.

Yes. Our social and personal branding teams can manage your company page and leaders’ profiles alongside the ads.

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