It doesn’t matter how pretty your body is, it will remain lifeless if doesn’t have breath!
Similarly with the business doesn’t matter how amazing your business idea and the quality are it will be nothing if you’re not doing marketing! Marketing has always been something like a breath to any business! Marketing has always been about reaching the right audience at the right time with the right message. But this article is not about marketing it’s about why your business needs digital marketing. How digital marketing is a blessing to your business?
Sell Smart, Not Hard: The Power of Digital Marketing
There is one Brand we feel most trusted when it comes to bottled water. Yes! I am talking about Bisleri but do you know the reason? 99% of people choose Bisleri Bottled water over any other bottled water! Wanna know How and why?
In today’s competitive business landscape, visibility is the key to success, a lesson that can be learned from the contrasting journeys of two bottled water brands Bisleri and Aquafina. Both had the same product packaged drinking water but their approach to digital marketing shaped their fate in the Indian market.
Bisleri, an already well-established brand in India, recognized early on that marketing wasn’t just about selling water it was about selling trust and recall value. They invested heavily in digital marketing, influencer campaigns, social media ads, and creative branding efforts, reinforcing their slogan, “Har Pani Ki Bottle Bisleri Nahi”. Their strategic use of digital platforms ensured their name became synonymous with bottled water in India.
Meanwhile, Aquafina, despite being a globally recognized brand under PepsiCo, underestimated the power of localized digital marketing. They relied heavily on traditional distribution and brand recognition, assuming their international reputation would be enough. However, with minimal digital engagement and weaker brand positioning, Aquafina struggled to create the same emotional and cultural connection in the Indian market.
The turning point came when Bisleri’s aggressive digital campaigns outshined Aquafina in online visibility. Customers began asking for Bisleri by name, even when presented with other brands. Aquafina, despite having a similar product, failed to achieve the same recall value.
This battle highlights the power of effective digital marketing beyond just advertising, it creates brand association, trust, and consumer preference. A strong SEO strategy, engaging content, social media presence, and targeted ads can make a product not just visible but indispensable in a crowded market.
Ultimately, Bisleri’s success teaches us an important lesson: it’s not just about what you sell, but how you market it. In the business world, talent and hard work are essential. However, without visibility, these qualities go unnoticed. A business is only as strong as its ability to be discovered.
How does Digital marketing work?
Now, with this live example of Bisleri and Aquafina, you know that any brand can change their fate with digital marketing but HOW? What is the process how can you trust any agency for your business marketing? What will the best digital marketing agency will do for your business what is the process? If you know nothing about that then read out how digital marketing works!
1. SEO
Which entrepreneur will not like the fact of appearing at no. one on Google whenever somebody searches on that? And this is what SEO in Digital Marketing Does for you!
In simple terms, Search Engine Optimisation, or SEO, is all about using keywords on a website to improve its ranking on search engines and increase traffic. The higher your website is on Google’s search results, the better your brand’s chances of being recognized.
As well as keywords, good SEO practice relies on internal linking, authoritative content, good website navigation, and other important factors.
2. Content
The phrase “Content is King” is widely recognized and in this phrase, everyone is talking about Content Marketing!
Content marketing is centered around delivering added value to customers through expert-driven articles, blogs, videos, and resources such as whitepapers. The goal of content marketing is to create and promote content that boosts brand awareness, generates leads, and increases website traffic. Ultimately, the focus should be on developing engaging and informative content that captivates customers and draws them to your brand.
3. Social media
In today’s digital landscape, social media is essential for business promotion and customer engagement. It helps increase visibility, expand reach, and foster loyalty. Companies should assess platforms like Instagram, Facebook, TikTok, Twitter, LinkedIn, and YouTube to find the best fit for their goals and audience preferences. Social media also offers organic outreach and paid advertising options to boost engagement and target specific demographics effectively.
4. PPC
PPC (Pay-Per-Click) is a method to drive traffic to your website by paying a publisher for each click on your ad. Common types include Google Ads, Facebook Ads, and sponsored content on LinkedIn. While it may not be as organic as other digital marketing methods, PPC is crucial for a successful strategy.
5. Email
Email marketing, though sometimes seen as old-fashioned, is still a vital tool in digital marketing. It allows you to send personalized messages to all age groups within your target audience. You can promote discounts, events, news, and competitions, and it’s an effective way to drive traffic to your website.
6. Influencer
Influencer marketing is an effective way to promote your brand by collaborating with individuals who have a strong online presence, boosting visibility. This approach typically involves influencers creating and sharing social media content that highlights the brand, ensuring that they resonate with your target audience and positively represent your business.
Conclusion;
Digital marketing is no longer optional, it’s essential!!! The success story of Bisleri over Aquafina proves that the right digital strategy can make a brand unforgettable. From SEO and content marketing to social media, PPC, email, and influencer marketing, every tool plays a crucial role in building brand awareness, trust, and customer engagement.
A strong digital presence ensures your business stays relevant, visible, and competitive in an ever-evolving market. So, sell smart, not hard, and let digital marketing take your brand to the next level!